Welcome to Fauxpolo.gy, where I talk all about apologies: the good, the bad and the ugly (and explain why!)
I often get asked, “Why apologies?”
Have you ever been on the receiving end of a really bad apology? One that made you feel worse than before the ‘apology’?
As a linguistics grad student, I was already interested in pragmatics and interpersonal communication, but when I settled into the topic of public apology, it changed the way I look at the world around me.
I wrote my thesis on contemporary public apologies: looking at corporate, celebrity and political apologies and analyzing them using aspects of both critical discourse analysis and speech act theory. I developed a novel framework that allows a reader or listener to critically evaluate apologies, and better understand just why an apology is good or bad.
[Insert shameless plug encouraging you to download my thesis — just click the button below!]